Our small salon recently started text message marketing. We offer clients a free top level tan and a lotion packet when they subscribe. So far, we haven't had many people unsubscribe, but we're not seeing a lot of action on our messages either. I do think the messages drive traffic in that day, but they don't seem to be encouraging the targeted sales. So far, we've done the following:
Buy 1, get 1 50% off on all tan-extending bath/body products
Free Hempz Lips with the purchase of 2 Hempz products
Bring a friend to tan, and you each get 2 free lotion packets
25% off all sunless products (Glitz, etc.)
Free moisturizer with Luxx bottle purchase
$10 off product purchase of $60 or more
Free Hempz mini moisturizer with body wash or scrub purchase
Buy 1 month of unlimited tanning at any level, get 2nd 1/2 off
Since our salon is so small and we have less than 100 subscribers, perhaps my customers just aren't in the market for that item that day (all of my texts are valid that day only). However, if we're going to continue to pay for text message marketing, we need it to actually increase business.
I had a bit of action on the last one mentioned above, but the others haven't gotten much response. As you can see, I try to come up with a variety of specials to target different products. However, I thought I'd throw this on the forum to see if anyone has any suggestions or past texts that have been effective at your salon.
Thanks in advance for any feedback!
Buy 1, get 1 50% off on all tan-extending bath/body products
Free Hempz Lips with the purchase of 2 Hempz products
Bring a friend to tan, and you each get 2 free lotion packets
25% off all sunless products (Glitz, etc.)
Free moisturizer with Luxx bottle purchase
$10 off product purchase of $60 or more
Free Hempz mini moisturizer with body wash or scrub purchase
Buy 1 month of unlimited tanning at any level, get 2nd 1/2 off
Since our salon is so small and we have less than 100 subscribers, perhaps my customers just aren't in the market for that item that day (all of my texts are valid that day only). However, if we're going to continue to pay for text message marketing, we need it to actually increase business.
I had a bit of action on the last one mentioned above, but the others haven't gotten much response. As you can see, I try to come up with a variety of specials to target different products. However, I thought I'd throw this on the forum to see if anyone has any suggestions or past texts that have been effective at your salon.
Thanks in advance for any feedback!