Throughout the year, important to realize that there is no "one" kind of customer/shopper out there - so need different ways to reach the highest percentage of prospects!
Here is an easy read that summarizes this idea:
http://sbinfocanada.about.com/od/cus...mertypesmh.htm
5 Types:
1. Loyal
2. Discount
3. Impulse
4. Need based
5. Wanderers
Here is an easy read that summarizes this idea:
http://sbinfocanada.about.com/od/cus...mertypesmh.htm
5 Types:
1. Loyal
2. Discount
3. Impulse
4. Need based
5. Wanderers