Hopefully everyone has had a very productive season, however it is not the end of the active season yet.
June is a very important transition month for tanning. While June is not going to be your best month for selling the long term EFT memberships, it is a great time to heavily market the one month and short term packages while putting emphasis on smart tanning as opposed to leaning in to the harsh sun.
It is a great time to express appreciation to your tanners and maybe send them a $10 coupon that can be used toward any one month or membership package with an expiration date for use.
Certainly marketing your data base is something that should be a regular ongoing process but June is a bridge month between the active and slower use months.
This is a great time to establish how you will be reaching out to your clients for the next few months.
When tanning use slow down, your marketing efforts should ramp up.
June is a very important transition month for tanning. While June is not going to be your best month for selling the long term EFT memberships, it is a great time to heavily market the one month and short term packages while putting emphasis on smart tanning as opposed to leaning in to the harsh sun.
It is a great time to express appreciation to your tanners and maybe send them a $10 coupon that can be used toward any one month or membership package with an expiration date for use.
Certainly marketing your data base is something that should be a regular ongoing process but June is a bridge month between the active and slower use months.
This is a great time to establish how you will be reaching out to your clients for the next few months.
When tanning use slow down, your marketing efforts should ramp up.